BUILT ON FOUNDATION OF TRUST
FAQs
Will influencer marketing give me good ROI?
Yes, if done correctly. Micalo Media has the greatest creator ecosystem, with close to 100,000 registered creators, and expertise from all of our group brands, Bingo, MOJ, Wakao, ITC, Men Deserve, etc. Combined, we have figured out the code for success! Our experts can drive and guarantee results.
What is MM's approach to creating influencer strategies?
Unlike crude approaches such as simply creating a list on a spreadsheet, our approach is methodical. At Micalo Media, we take the time to understand the product or service, the target audience, and their core motivations. We analyze social media for content that caters to the target audience, and then we create a strategy and influencer concept ideas that are both engaging and organic. Research, strategy, and idea generation come before compiling a list of influencers and budgeting.
What kind of campaign execution can I expect from MM?
For full-service campaigns, our brand solutions team will take care of everything that needs to be done. Each brand solutions team is led by a senior strategist, and includes content strategists to ensure quality content, as well as influencer managers to ensure the best costs and smooth execution.
Can I generate sales through influencer marketing?
Yes, it is possible to drive sales through influencer marketing. This can be achieved by creating focused content on e-commerce, such as shopping inspirations and detailed walkthroughs of products.